Call it bleaching or skin-lightening but one fact is constant- it is an attempt to change how you look because you have low self esteem. Let see what you can do to your cold, dark heart while at it.
It has become the thing with ladies to alter the tone of their skins to a lighter complexion which is a little more likable and savory. It was made famous especially by Vera Sidika who preferred hers as a higher form of skin lightening.
Problems however occur when one opts for a cheaper method of the same making the process uneven and at times dangerous. It sometimes results in dark elbows or some nooks and crevices in the body where the bleach was not properly distributed.
That explains the phenomenon (I used phenomenon lightly) of the ladies you see walking the streets with dark legs and very brown faces or dark necks and light faces-
Like the lady below who forgot to bleach her feet.